Save an average of $39 with coupon codes & deals for jofit.com. JoFit is designed for the active woamn who likes to get a little dirty buy still wants to look good. Jofit is an extensive line of athletic wear made for women by women. Each piece is designed to fit and flatter regardless of size, activity, or age. Jofit was launched in 2006, by Founder and CEO, Joanne Cloak, a.k.a. "Jo." An ex-physical education teacher and lifelong athlete, Jo knows that when a woman feels her best, she can perform at her best.