Hip Kids is a concept I started 4 years ago together with her husband David, Mr IT she calls him. After having her own children, one thing that became most evident to her was the lack of unique toys and gifts out there. I had trouble finding products that were both unique in design as well as being practical - and she didn't have the time she used to have to shop around. She found most kids products were run of the mill...yet so over priced. She was determined to source and offer to other mums like her, products that are unique, beautifully made, safe and of course fun for their kids! I decided to only offer their products direct to you;they don't wholesale their products to Retail stores to keep their prices low.