Like a lot of companies, FamZoo was born out of a personal need. By mid 2002, my oldest children had reached an age where I thought that having an allowance would be a good way for them to learn about managing money, gain some responsibility, and generally stop badgering me for miscellaneous impulsive purchases on their behalf. I started out by tracking their allowance earnings and associated spending with an Excel spreadsheet. After a while, I grew tired of fielding their frequent requests to know their current balance and how much they had left to spend. With the allowance spreadsheet squirreled away on my laptop computer, everything had to be handled by me, and I didn’t like being a bottleneck. Being a software developer by trade, I figured it was time to automate (and delegate). So, one weekend in February 2005, I built a very modest family Web site where our kids could sign in to see their own account balances for themselves and review their past saving and spending history. I could sign in separately to make additions and subtractions.